Tag Manager

Google Tag Manager accounts, containers, tags, triggers and variables.

Install

gtm is one plugin in the google-services-mcps marketplace, and it runs one MCP server with the same name. Install it for Claude Code with the command below. For Codex, OpenCode or Antigravity, change --agent; the product id stays the same.

Install for Claude Code

npx google-services-mcps install --agent claude --plugin gtm

What it manages

The server carries 1 generated API bindings and 1 gateway APIs. Gateway APIs are reached through api_search, api_describe and api_call, which every product with gateway APIs lists.

Generated API bindings
API	Version
tagmanager	v2

Gateway APIs
API	Version
tagmanager	v1

Tools

The plugin's server registers 118 tools: 45 reads, 52 writes, 20 destructive actions and 1 dynamic tools. A read never asks. A write is listed only when Allow write tools is on, and asks before it runs. A destructive action asks twice. A dynamic tool decides per call.

Every tool name starts with mcp__plugin_gtm_gtm__, so a call traces back to this product. The table lists the tools this server registers, with the safety class from the plugin's tool map.

Registered tools
Tool	Class	What it does
account_remove	write	Remove a signed-in account
account_set_default	write	Set the default account
accounts_list	read	Signed-in accounts
api_call	dynamic	Call an API method
api_describe	read	Describe an API method
api_methods	read	gtm: API methods
api_search	read	Search API methods
auth_login	write	Sign in to Google
auth_setup_client	write	Save the Google OAuth client
auth_status	read	Sign-in status
gtm_publish_version	destructive	Publish a Tag Manager version
health	read	Server health
tag_accts_ctrs_ws_built_in_variables_create	write	tagmanager.accounts.containers.workspaces.built_in_variables.create
tag_accts_ctrs_ws_built_in_variables_delete	destructive	tagmanager.accounts.containers.workspaces.built_in_variables.delete
tag_accts_ctrs_ws_built_in_variables_revert	write	tagmanager.accounts.containers.workspaces.built_in_variables.revert
tag_ctrs_ws_folders_move_entities_to_folder	write	tagmanager.accounts.containers.workspaces.folders.move_entities_to_folder
tagmg_accts_ctrs_ws_built_in_variables_list	read	tagmanager.accounts.containers.workspaces.built_in_variables.list
tagmgr_accounts_containers_combine	write	tagmanager.accounts.containers.combine
tagmgr_accounts_containers_create	write	tagmanager.accounts.containers.create
tagmgr_accounts_containers_delete	destructive	tagmanager.accounts.containers.delete
tagmgr_accounts_containers_destinations_get	read	tagmanager.accounts.containers.destinations.get
tagmgr_accounts_containers_environments_get	read	tagmanager.accounts.containers.environments.get
tagmgr_accounts_containers_get	read	tagmanager.accounts.containers.get
tagmgr_accounts_containers_list	read	tagmanager.accounts.containers.list
tagmgr_accounts_containers_lookup	read	tagmanager.accounts.containers.lookup
tagmgr_accounts_containers_move_tag_id	write	tagmanager.accounts.containers.move_tag_id
tagmgr_accounts_containers_snippet	read	tagmanager.accounts.containers.snippet
tagmgr_accounts_containers_update	write	tagmanager.accounts.containers.update
tagmgr_accounts_containers_versions_delete	destructive	tagmanager.accounts.containers.versions.delete
tagmgr_accounts_containers_versions_get	read	tagmanager.accounts.containers.versions.get
tagmgr_accounts_containers_versions_live	read	tagmanager.accounts.containers.versions.live
tagmgr_accounts_containers_versions_publish	destructive	tagmanager.accounts.containers.versions.publish
tagmgr_accounts_containers_versions_update	write	tagmanager.accounts.containers.versions.update
tagmgr_accounts_containers_workspaces_get	read	tagmanager.accounts.containers.workspaces.get
tagmgr_accounts_containers_workspaces_list	read	tagmanager.accounts.containers.workspaces.list
tagmgr_accounts_containers_workspaces_sync	write	tagmanager.accounts.containers.workspaces.sync
tagmgr_accounts_get	read	tagmanager.accounts.get
tagmgr_accounts_list	read	tagmanager.accounts.list
tagmgr_accounts_update	write	tagmanager.accounts.update
tagmgr_accounts_user_permissions_create	destructive	tagmanager.accounts.user_permissions.create
tagmgr_accounts_user_permissions_delete	destructive	tagmanager.accounts.user_permissions.delete
tagmgr_accounts_user_permissions_get	read	tagmanager.accounts.user_permissions.get
tagmgr_accounts_user_permissions_list	read	tagmanager.accounts.user_permissions.list
tagmgr_accounts_user_permissions_update	destructive	tagmanager.accounts.user_permissions.update
tagmgr_accts_ctrs_destinations_link	write	tagmanager.accounts.containers.destinations.link
tagmgr_accts_ctrs_destinations_list	read	tagmanager.accounts.containers.destinations.list
tagmgr_accts_ctrs_envs_create	write	tagmanager.accounts.containers.environments.create
tagmgr_accts_ctrs_envs_delete	destructive	tagmanager.accounts.containers.environments.delete
tagmgr_accts_ctrs_envs_list	read	tagmanager.accounts.containers.environments.list
tagmgr_accts_ctrs_envs_reauthorize	write	tagmanager.accounts.containers.environments.reauthorize
tagmgr_accts_ctrs_envs_update	write	tagmanager.accounts.containers.environments.update
tagmgr_accts_ctrs_ver_headers_latest	read	tagmanager.accounts.containers.version_headers.latest
tagmgr_accts_ctrs_ver_headers_list	read	tagmanager.accounts.containers.version_headers.list
tagmgr_accts_ctrs_vers_set_latest	write	tagmanager.accounts.containers.versions.set_latest
tagmgr_accts_ctrs_vers_undelete	write	tagmanager.accounts.containers.versions.undelete
tagmgr_accts_ctrs_ws_bulk_update	write	tagmanager.accounts.containers.workspaces.bulk_update
tagmgr_accts_ctrs_ws_clients_create	write	tagmanager.accounts.containers.workspaces.clients.create
tagmgr_accts_ctrs_ws_clients_delete	destructive	tagmanager.accounts.containers.workspaces.clients.delete
tagmgr_accts_ctrs_ws_clients_get	read	tagmanager.accounts.containers.workspaces.clients.get
tagmgr_accts_ctrs_ws_clients_list	read	tagmanager.accounts.containers.workspaces.clients.list
tagmgr_accts_ctrs_ws_clients_revert	write	tagmanager.accounts.containers.workspaces.clients.revert
tagmgr_accts_ctrs_ws_clients_update	write	tagmanager.accounts.containers.workspaces.clients.update
tagmgr_accts_ctrs_ws_create	write	tagmanager.accounts.containers.workspaces.create
tagmgr_accts_ctrs_ws_create_ver	destructive	tagmanager.accounts.containers.workspaces.create_version
tagmgr_accts_ctrs_ws_delete	destructive	tagmanager.accounts.containers.workspaces.delete
tagmgr_accts_ctrs_ws_folders_create	write	tagmanager.accounts.containers.workspaces.folders.create
tagmgr_accts_ctrs_ws_folders_delete	destructive	tagmanager.accounts.containers.workspaces.folders.delete
tagmgr_accts_ctrs_ws_folders_entities	read	tagmanager.accounts.containers.workspaces.folders.entities
tagmgr_accts_ctrs_ws_folders_get	read	tagmanager.accounts.containers.workspaces.folders.get
tagmgr_accts_ctrs_ws_folders_list	read	tagmanager.accounts.containers.workspaces.folders.list
tagmgr_accts_ctrs_ws_folders_revert	write	tagmanager.accounts.containers.workspaces.folders.revert
tagmgr_accts_ctrs_ws_folders_update	write	tagmanager.accounts.containers.workspaces.folders.update
tagmgr_accts_ctrs_ws_get_status	read	tagmanager.accounts.containers.workspaces.getStatus
tagmgr_accts_ctrs_ws_gtag_config_create	write	tagmanager.accounts.containers.workspaces.gtag_config.create
tagmgr_accts_ctrs_ws_gtag_config_delete	destructive	tagmanager.accounts.containers.workspaces.gtag_config.delete
tagmgr_accts_ctrs_ws_gtag_config_get	read	tagmanager.accounts.containers.workspaces.gtag_config.get
tagmgr_accts_ctrs_ws_gtag_config_list	read	tagmanager.accounts.containers.workspaces.gtag_config.list
tagmgr_accts_ctrs_ws_gtag_config_update	write	tagmanager.accounts.containers.workspaces.gtag_config.update
tagmgr_accts_ctrs_ws_quick_preview	write	tagmanager.accounts.containers.workspaces.quick_preview
tagmgr_accts_ctrs_ws_resolve_conflict	write	tagmanager.accounts.containers.workspaces.resolve_conflict
tagmgr_accts_ctrs_ws_tags_create	write	tagmanager.accounts.containers.workspaces.tags.create
tagmgr_accts_ctrs_ws_tags_delete	destructive	tagmanager.accounts.containers.workspaces.tags.delete
tagmgr_accts_ctrs_ws_tags_get	read	tagmanager.accounts.containers.workspaces.tags.get
tagmgr_accts_ctrs_ws_tags_list	read	tagmanager.accounts.containers.workspaces.tags.list
tagmgr_accts_ctrs_ws_tags_revert	write	tagmanager.accounts.containers.workspaces.tags.revert
tagmgr_accts_ctrs_ws_tags_update	write	tagmanager.accounts.containers.workspaces.tags.update
tagmgr_accts_ctrs_ws_tmpls_create	write	tagmanager.accounts.containers.workspaces.templates.create
tagmgr_accts_ctrs_ws_tmpls_delete	destructive	tagmanager.accounts.containers.workspaces.templates.delete
tagmgr_accts_ctrs_ws_tmpls_get	read	tagmanager.accounts.containers.workspaces.templates.get
tagmgr_accts_ctrs_ws_tmpls_list	read	tagmanager.accounts.containers.workspaces.templates.list
tagmgr_accts_ctrs_ws_tmpls_revert	write	tagmanager.accounts.containers.workspaces.templates.revert
tagmgr_accts_ctrs_ws_tmpls_update	write	tagmanager.accounts.containers.workspaces.templates.update
tagmgr_accts_ctrs_ws_transformations_create	write	tagmanager.accounts.containers.workspaces.transformations.create
tagmgr_accts_ctrs_ws_transformations_delete	destructive	tagmanager.accounts.containers.workspaces.transformations.delete
tagmgr_accts_ctrs_ws_transformations_get	read	tagmanager.accounts.containers.workspaces.transformations.get
tagmgr_accts_ctrs_ws_transformations_list	read	tagmanager.accounts.containers.workspaces.transformations.list
tagmgr_accts_ctrs_ws_transformations_revert	write	tagmanager.accounts.containers.workspaces.transformations.revert
tagmgr_accts_ctrs_ws_transformations_update	write	tagmanager.accounts.containers.workspaces.transformations.update
tagmgr_accts_ctrs_ws_triggers_create	write	tagmanager.accounts.containers.workspaces.triggers.create
tagmgr_accts_ctrs_ws_triggers_delete	destructive	tagmanager.accounts.containers.workspaces.triggers.delete
tagmgr_accts_ctrs_ws_triggers_get	read	tagmanager.accounts.containers.workspaces.triggers.get
tagmgr_accts_ctrs_ws_triggers_list	read	tagmanager.accounts.containers.workspaces.triggers.list
tagmgr_accts_ctrs_ws_triggers_revert	write	tagmanager.accounts.containers.workspaces.triggers.revert
tagmgr_accts_ctrs_ws_triggers_update	write	tagmanager.accounts.containers.workspaces.triggers.update
tagmgr_accts_ctrs_ws_update	write	tagmanager.accounts.containers.workspaces.update
tagmgr_accts_ctrs_ws_variables_create	write	tagmanager.accounts.containers.workspaces.variables.create
tagmgr_accts_ctrs_ws_variables_delete	destructive	tagmanager.accounts.containers.workspaces.variables.delete
tagmgr_accts_ctrs_ws_variables_get	read	tagmanager.accounts.containers.workspaces.variables.get
tagmgr_accts_ctrs_ws_variables_list	read	tagmanager.accounts.containers.workspaces.variables.list
tagmgr_accts_ctrs_ws_variables_revert	write	tagmanager.accounts.containers.workspaces.variables.revert
tagmgr_accts_ctrs_ws_variables_update	write	tagmanager.accounts.containers.workspaces.variables.update
tagmgr_accts_ctrs_ws_zones_create	write	tagmanager.accounts.containers.workspaces.zones.create
tagmgr_accts_ctrs_ws_zones_delete	destructive	tagmanager.accounts.containers.workspaces.zones.delete
tagmgr_accts_ctrs_ws_zones_get	read	tagmanager.accounts.containers.workspaces.zones.get
tagmgr_accts_ctrs_ws_zones_list	read	tagmanager.accounts.containers.workspaces.zones.list
tagmgr_accts_ctrs_ws_zones_revert	write	tagmanager.accounts.containers.workspaces.zones.revert
tagmgr_accts_ctrs_ws_zones_update	write	tagmanager.accounts.containers.workspaces.zones.update
tagmgr_ctrs_ws_tmpls_import_from_gallery	write	tagmanager.accounts.containers.workspaces.templates.import_from_gallery

The plugin option toolset can list fewer tools. google lists 17 tools that do the same jobs as Google's official MCP server for this product; curated lists the hand-written and gateway tools; all is the default.

gtm belongs to the business login group. Log in once for the group: create a Desktop OAuth client in a Google Cloud project, save its file with npx google-services-mcps setup-client, then run npx google-services-mcps login business.

The plugin's scope file lists 7 OAuth scopes for 1 APIs. A login asks only for the scopes of its profile: readonly (the default), readwrite, full, or an exact list.

OAuth scopes in the plugin's scope file
API	Scope
gtm	https://www.googleapis.com/auth/tagmanager.delete.containers
gtm	https://www.googleapis.com/auth/tagmanager.edit.containers
gtm	https://www.googleapis.com/auth/tagmanager.edit.containerversions
gtm	https://www.googleapis.com/auth/tagmanager.manage.accounts
gtm	https://www.googleapis.com/auth/tagmanager.manage.users
gtm	https://www.googleapis.com/auth/tagmanager.publish
gtm	https://www.googleapis.com/auth/tagmanager.readonly

Plugin details

Plugin: gtm
MCP server: gtm
Display name: Tag Manager
Version: 2.17.0
Marketplace: google-services-mcps
Login group: business
Marketplace category: marketing
Plugin options: allow_writes, confirmation, token_dir, toolset
Server kind: curated+discovery

Install

What it manages

Tools

Sign-in

Plugin details

Related